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Miller Lite has less carbs than competitors according to ads and latest press release
Miller Brewing Co. debuted three new television spots recently under Miller Lite’s Amazing Facts campaign. The 15-second spots, currently airing on network television, play up Miller Lite’s low-carbohydrate, low-calorie and award winning taste benefits compared to its domestic brew competitors.

The new advertisements follow the success of the initial Amazing Facts campaign launched in August targeting beer drinkers who watch their carbs. The campaign includes television, radio, print and out-of-home advertisements produced by Ogilvy & Mather. The simple 15-second television spots differentiate Miller Lite with its award-winning taste and only 3.2 grams of carbohydrates to the other major domestic light beers that have at the least 5 grams -- and some more than 6 grams of carbs -- in 12 ounce servings of their light beers.

“This campaign is simply about Miller Lite facts,” says Erv Frederick, vice president of Trademark Marketing, Miller Brewing Co., "And because there is a lot of focus on carbs right now, it's important for us to let consumers know that there's a significant difference between Miller Lite and the other mainstream light beers. With only 96 calories and 3.2 carbs, light beer drinkers deserve to know they can have a great brew with a low-calorie and low-carbohydrate Miller Lite.”

Miller Brewing Co. launched Miller Lite, the first successful low-calorie, low-carb beer in 1975. Miller Lite is brewed with the finest barley and choicest hops and has taken home the Gold Medal three times for Best American Light Lager at the World Beer Cup awards.

Miller Lite’s Amazing Facts television advertisements are airing on ESPN and during sporting events on CBS and FOX networks.

NOTE: Miller Lite has 3.2 grams of carbohydrates per 12-oz. serving. Michelob Light has 11.7 grams of carbohydrates per 12-oz. serving. Bud Light has 6.6 grams of carbohydrates per 12-oz. serving. Coors Light has 5.0 grams of carbohydrates per 12-oz. serving.

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